(This is part 2 of a -element post discussing the selling of artwork on your auction fundraiser.)
Last week I mentioned why you must keep away from promoting conventional artwork to your stay auction fundraiser. I gave recommendations for selling artwork, and I’m including to it this week with 3 extra thoughts.
Keep art politically “impartial.”
In 2009 at a extra liberal faculty public sale, I sold How to do a Silent Auction a signed print of Frank Shepard Fairey’s iconic HOPE poster for $2500. It changed into so famous, I turned into capable of sell it three times, incomes the college $7500.
Just 30 days prior to that auction, I labored at a conservative faculty fundraiser. An object had been — the charity auction chair believed — deliberately damaged as it had President Obama’s picture on it.
This brings home the task of politically-themed artwork. There’s a risk that as a minimum 50% of your target audience will immediately dislike it. You’ve were given to understand your crowd.
Suggest a signed and numbered print.
If you are not getting an unique piece of artwork (and you usually may not), it facilitates to have the piece signed and numbered. “It’s 14 of 100 prints,” sounds higher than, “It’s a print.”
I doubt the HOPE poster of President Obama might have introduced the fee it did had it simply been a poster and no longer signed by means of the artist.
Think twice earlier than framing. Framing is ideal for art, but the task is that framing is so highly-priced. An additional $three hundred of framing might in no way be recovered inside the sale of the object. Although I opt for promoting framed portions, I advise against it except the framing is deeply discounted or loose.
Some very last mind for art centers out there that have traditionally handiest sold art in their gain auctions.
In many cases, an art middle’s undertaking is to promote art to the bigger network. These facilities remind us that artwork enriches our lifestyle, reminds us of our humanity, and is a valuable, tangible innovative expression. In many cases, an art middle’s assignment is not to assist *this* art fashion or *that* artist, however to aid artwork in general.
Consider increasing on that theme in your items. Sell an artwork vacation.
It might be a satisfactory trip to Miami Art Basel or transportation and lodging to Burning Man (Can you imagine!).
Offer a in the back of-the-scenes at the Santa Fe Art Colony in Los Angeles, or one-on-one training with a expert artist at The Torpedo Factory.
Is there a restaurant within the metropolis which has collaborated with an artwork center to rotate paintings on the walls? Secure a dinner for two wherein guests can enjoy culinary delights on the table, and inventive delights at the partitions.
The auction is your opportunity to remind art-loving visitors that artwork is meant to be experienced in a mess of ways, and may be added into many aspects of our life to enrich our experience as human beings. Use your objects to remind guests that artwork is supposed to be preferred with all five senses.